Share Why You Light The Night Please use the following tools to help guide your social media activity for your Light The Night participation, but please personalize and share your own stories, photos and experiences as much as possible. Social Posts Social Stories Facebook & Instagram PostsThree lanterns, millions of storiesUse these graphics or your own photos to share your support for Light The Night on social. Each lantern color represents why you walk:Gold Lantern: Remembrance of people we have lostRed Lantern: Support for people facing blood cancerWhite Lantern: Survivorship and people diagnosedOn desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll. Facebook Copy:I'm joining [TAG @Blood Cancer United] at my local[TAG @BloodCancerUnitedLightTheNight] walk to bring light to the darkness of cancer. ✨I'm walking for [insert personal why]. I am Blood Cancer United. ❤️Join my team here: [LINK]#BloodCancerUnitedLightTheNight #LightTheNightORDonate to my fundraising page here: [LINK]#BloodCancerUnitedLightTheNight #LightTheNightInstagram Copy:I'm joining [TAG @Blood Cancer United] at my local [TAG@BloodCancerUnitedLightTheNight] walk to bring light to the darkness of cancer. ✨I'm walking for [insert personal why]. I am Blood Cancer United. ❤️Join my team through the link in my bio! #BloodCancerUnitedLightTheNight #LightTheNightORDonate to my fundraising page through the link in my bio!#BloodCancerUnitedLightTheNight #LightTheNight SOCIAL MEDIA TIPSTAG Blood Cancer United and Light The Night on your posts. This way, we’ll see and engage and potentially share.FacebookSimply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified Blood Cancer United account.X (formerly Twitter)@BloodCancerUtdInstagram@bloodcancerunitedLinkedIn@bloodcancerunitedTikTok@bloodcancerunitedBranded HashtagsThese are specific hashtags that are created and associated with our brand and used to get audiences involved in the conversations we're having on our platform while also tracking engagement.Our primary branded hashtags for Light The Night are:#BloodCancerUnitedLightTheNight#LightTheNightBest PracticeHashtags should be used sparingly. They no longer significantly impact discoverability but can help connect posts to campaign-specific conversations.Use 1-2 branded or campaign-specific hashtags per post when relevant.Avoid using generic hashtags that don't tie directly to the campaign.For Instagram and Facebook Stories:Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.Search for Light The Night giphy stickers in Instagram Stories to add some fun and movement to your storyRemember to tag Blood Cancer United in your storyUser-Generated Content (UGC) Best PracticesUse natural light and high-resolution images when possible.Keep the focus on you and your connection to the mission.Tag Blood Cancer United so your post can be amplified.If you’re also featuring a sponsor, team or honoree, tag them too.Include a short caption with your reason for walking or a fundraising ask.Post Ideas to Get StartedGetting ready: Prepping your signs, or team t-shirts.Event day: Snap moments before, during, or after the walk.Honoring someone: Share a story or photo of your honoree.Celebrate: Show your joy in completing the walk!back to topFor additional participant resources and tools, please click here.